The London Middle East Institute (LMEI) draws upon the resources of London and SOAS to provide teaching, training, research, publication, consultancy, outreach and other services related to the Middle East. It serves as a neutral forum for the consideration of issues concerning that region and helps to create links between individuals and institutions with academic, commercial, diplomatic, media or other specialisations. With its own professional staff of Middle East experts, the LMEI is further strengthened by its academic membership - the largest concentration of Middle Eastern expertise in any institution in Europe.
The introduction and first session of the Arab Media Today conference held at SOAS on March 16th 2009.
The pan-Arab satellite TV ‘revolution’ turned the Arab media into a subject of worldwide interest due to its perceived political importance. But the media scene in the Arab world has continued to change with the emergence and evolution of internet-based media. Websites, on-line forums, blogs and other new media have become an increasingly significant part of it. Traditional outlets, whether print or broadcast, have had to adapt to retain audiences. The audiences have started interacting with the media in new ways. And internet access has exposed them to an unprecedented quantity and diversity of multilingual inputs from outside the region. While the development of on-line media in the Arab world has been slower than elsewhere, its impact is growing and its potential is great – as evidenced by the marked recent rise in efforts by Arab governments to control or constrain Arab cyberspace.
Session 1: Assessing Arab Audiences
Chair: Dina Matar, Centre for Film and Media Studies, SOAS
Media Audience Research in the Arab World Jihad Fakhreddine, Gallup
Arab Youth Audiences Imad Karam, Centre for International Communications and Society, City University
Arab Internet Audiences Mariam Abu-Adas, 7iber.com
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